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Hi, I’m Zach. I’m an undergraduate at Cornell studying behavioral science. I think a lot about consumer behavior, the shifting landscape of culture and consumption, and the ways food connects us all.

Hi, I’m Zach. I’m an undergraduate at Cornell studying behavioral science. I think a lot about consumer behavior, the shifting landscape of culture and consumption, and the ways food connects us all.

I’m currently in Ithaca, New York, and otherwise based in NYC. Right now, I’m in R&D on a new CPG product. I’ve previously worked with brands including Fly By Jing, Ahold Delhaize, and Mondelez Snackfutures Ventures.

This site is a work in progress. It holds glimpses of my past brand work, ongoing experiments, and assorted thinking. Reach out whenever.

This site is a work in progress. It holds glimpses of my past brand work, ongoing experiments, and assorted thinking. Reach out whenever.

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